Swimbait Sink Rates Explained

Does anyone else remember when swimbait fishing was simple? Not only were you the only guy on the lake throwing a swimbait but you only had 3 or 4 legitimate options when it came to choosing a bait. Now there are so many brands and models that it can get really confusing knowing what bait you need. Let’s say you finally made the decision to buy an 8″ Huddleston Deluxe and you even chose the color. You would think all the decision making would be over but its not! Now you have to choose between 4 different sink rates, also known as “rates of fall” or “ROF”.
Multiple people have been asking about these different sink rates as well as about the rigging options for each model. I hope this video sheds a little more light on the subject. My personal rule of thumb is to fish the lightest model available that still has a molded in jig hook protruding from the back.